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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Because you can do the undoable

2014-05-30

Gabriela Schroder

Since visiting the University of Vermont in 2011 as an F1 student and attending the Stanford Sophomore College the year after, Gabriela Schroder has never stopped dreaming and working towards her objectives.

During the autumn graduation earlier in 2014, Gabriela received the Dean’s Medal. This award goes to the final-year student who achieves the best results in respect of a first Bachelor’s degree in the Faculty of Natural and Agricultural Sciences. Her triumph did not end there. In addition, she also received the Senate’s Medal and Prize which is awarded to the best Bachelor’s degree student at the university. Across all the faculties of our university.

“Although these medals came to me as a surprise, it really was a reward to my hard work and toil throughout my undergraduate years,” she said. Schroder was also honoured and introduced by Prof Jonathan Jansen on stage at this year’s Kovsie Open Day, along with other top achieving students. She believes that anybody can reach their goals if they are willing to make sacrifices and through focus, hard work and determination.

One of her favourite quotes that motives her is of Albert Einstein, “You really understand something if you can explain it to your grandmother.” In the process of learning, one must break down what they are working towards. She advises to make the knowledge your own – this develops a better insight into the concept. In the end, that which is regarded as complex is originally built from simple principles.

Schroder is currently studying towards her BSc Honours in Biochemistry at Kovsies. She has her sights set on a master’s degree in the near future.

“To my fellow Kovsies and beyond: seize your opportunities. Don’t be afraid to think the unthinkable – because you can do the undoable,” she added.

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