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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

University of Vermont bestows honorary doctorate upon Prof Jansen

2014-05-30

Vice-Chancellor and Rector of the University of the Free State (UFS), Prof Jonathan Jansen, was presented with an honorary Doctor of Letters degree from the University of Vermont (UVM). This special event took place on 18 May 2014 at a graduation ceremony in Vermont, USA.

Prof Jansen was honoured for the outstanding work he has done through various initiatives in South Africa and abroad. The University of Vermont especially highlighted the Leadership for Change programme, which sent two cohorts of first- year students from the UFS to UVM. This resulted in long-lasting ties between the students and staff of both institutions. "I am delighted and humbled by the international recognition for the work of the UFS and my small role in it," Prof Jansen said.

Prof Jansen was one of seven recipients of an honorary degree. One of these recipients was Samantha Power, the US ambassador to the United Nations and a member of President Barack Obama’s cabinet.

The UVM honorary doctorate citation reads, “Jonathan David Jansen is a leading public intellectual in South Africa renowned for his passionate dedication to education, social justice and the process of reconciliation. As Vice Chancellor of the University of the Free State (UFS), his leadership and his pioneering work is creating unity in the diverse academic community and transforming the atmosphere on campus. As an international expert, a leader in higher education, a scholar and a teacher, Professor Jansen works to inspire and educate the next generation of global leaders.”

In 2010 Prof Jansen received an honorary doctorate in Education from the Cleveland State University, also in the USA.

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