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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Prof Combrink gives 32nd DF Malherbe Memorial Lecture

2014-06-04

Since 2006, Prof HJB Combrink is the project leader of ‘Die Bybel: ’n Direkte Vertaling’. Prof Combrink addressed an audience on the subject of the project at the 32nd DF Malherbe memorial lecture. During the memorial lecture, he quoted DF Malherbe in order to create the context between the recent Direct Translation and the 1933/53 translation which involved Malherbe.

“Some of the younger generation forget that they are standing on the shoulders of workers who served in the muddy ditches of vilification to procure the foundations of a cultural language, and speak belittling and with shrugged shoulders about the first attempts, or show a lack of good comprehension, while judging the verses and tales from the Patriotic period according to aesthetic norms.”

Prof Combrink said that the Direct Translation transpired in a different context than the 1933/53 and the 1983 translations. The direct translation was approached differently and is therefore more inclusive concerning the relevant processes and phases.

“The making of a direct translation was and undoubtedly remains a great challenge,” Prof Combrink said. “It is not always easy to find the correct Afrikaans expression for a Greek or Hebrew idiom or loaded term.”

“It is an ongoing exercise trying to sit in two chairs at the same time. (However), the Bible Society could frankly say that this direct translation is an honest and well-informed attempt to portray all of the communication clues from the Greek and Hebrew source texts in good Afrikaans.”

Prof Combrink was a minister of the Dutch Reformed Church in Wonderboom, Pretoria (1968–1970), lecturer at RAU, UP and SU (New Testament, 1970–2001), and Dean of the Faculty of Theology at the Stellenbosch University for two terms (1992-1994 and 1998–2000).

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