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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

First Kovsie. First Free Stater. First Female. Prof Driekie Hay makes history.

2014-06-10

Prof Driekie Hay, Vice-Rector: Open and Lifelong Innovative Higher Education, was elected to the Board of the Afrikaanse Taal- en Kultuurvereniging (ATKV). It is the first time in the history of the ATKV that someone from our university – as well as from the Free State – has been elected to the Board.

To date, only a few women have been nominated.

“I see this election as recognition of the UFS’s vision to act as a national role player and make a difference through its Human Project and its pursuit of social justice and reconciliation,” says Prof Hay.

She was appointed in the cultural expert portfolio during the ATKV’s Annual General Meeting from 28 to 29 May 2014. In this position Prof Hay has to promote the Afrikaans language and culture on a national level – through an inclusive approach. Prof Hay’s goal is to build bridges between the different language and cultural groups. She would like to establish greater understanding between the various groups in our country. She feels it is important to give shape to “a new generation of South Africans that are no longer threatened by ‘otherness’, but will cherish the treasure of diversity.”

This appointment isn’t only a great honour, but also endorses Prof Hay’s expertise. “On a personal and professional level, this appointment means that they have confidence in my expertise, outlook on life and experience” she says.

Prof Hay will serve on the Board of the ATKV for a three-year term.

The ATKV is a cultural organisation with four main focus areas:

language,
the arts,
communities and
education.

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