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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

KovsieSport Director named as top SA coach

2014-06-27

DB Prinsloo

Director of KovsieSport, DB Prinsloo, was named as South Africa’s Coach of the Year. He is currently coaching the renowned Johan Cronjé – the best SA men’s athlete for 2013, member of the SA Commonwealth team for 2014 and a former Kovsie. Last year Prinsloo was also the team coach for the South African team that competed in Moscow at the world championships.
Several of South Africa’s leading athletes are trained by Prinsloo. Apart from the loads of medals his athletes won at national championships, he trained quite a few athletes who donned the green and gold. Boy Soke and Dumisane Hlaselo are among them.

Furthermore, four of the ten leading athletes in the junior rankings of all times are current and former athletes of Prinsloo. He even trained top-class athletes such as René Kalmer and Annerie Ebersohn.

Since his high school years, Prinsloo had a great passion for athletics. He was himself an excellent athlete and used to be a former South African senior 3 000 m steeplechase champion.

Johan Cronjé’s performance on the track is a good example of Prinsloo’s talent as coach. Last year Cronjé was the only South African to win a medal at the World athletics championships in Russia, with his third place in the 1500 m. In addition, Cronje improved the South African record in the 1 500 m twice last year under Prinsloo’s guidance. Cronjé recently improved Johan Fourie’s 27-year-old South African mile record (1987: 3:50,82) to 3:50,70.

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