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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Prof Oriel Thekisoe receives prestigious TW Kambule NRF-NSTF Award

2014-07-07

Prof Oriel Thekisoe
Photo: Sonia Small

Prof Oriel Thekisoe from the UFS was named recipient of the prestigious TW Kambule NRF-NSTF Award. The announcement was made during the 16th Annual NSTF-BHP Billiton 2013/2014 Awards Gala Dinner held in Johannesburg on Thursday 3 July 2014.

Prof Thekisoe is an Associate Professor in the university's Department of Zoology and Entomology at the Qwaqwa Campus.

He has been recognised as an emerging researcher for his outstanding contribution to Science, Engineering and Technology (SET).

"It is a great honour for the university to learn that Prof Thekisoe has won the award of the National Science and Technology Forum. This is a very competitive award and speaks of the quality and depth of talent at the UFS as we prepare the next generation of scientists and scholars,” said Vice-Chancellor and Rector of the UFS, Prof Jonathan Jansen.

"I hope that the award will inspire our current science students to work harder in pursuing the discovery of new methods and techniques which will improve our livelihoods,” Prof Thekisoe said after receiving the award from the Minister of Science and Technology, Ms Naledi Pandor. “I am grateful to the Dean of the Faculty of Natural and Agricultural Sciences, Prof Neil Heideman, for believing in me. I am also grateful to my former lecturers, Profs Peter Mbati, who is now the Rector of the University of Venda, and Noboru Inoue, from Japan’s Obihiro University, for grooming and inspiring the scientist in me.”

"Prof Thekisoe is at the forefront of the research development activities at the Qwaqwa Campus,” said Prof Corli Witthuhn, Vice-Rector: Research at the UFS. “He serves as a mentor to many of the younger scholars on the campus. As one of the Vice-Chancellor's Prestige Scholars at the university, he has the potential to become one of the most prominent researchers in his field in the country."

The Vice-Chancellor’s Prestige Programme (PSP) supports the accelerated scholarship of junior UFS researchers in the first five years after obtaining their PhDs. The prestige scholars participate in an intensive programme of support that includes international placement and intensive mentorship.

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