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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

A struggle without documentation is no struggle – exhibition by internationally acclaimed Dr Peter Magubane
2014-08-06

 
The latest exhibition of one of South Africa’s most internationally acclaimed photographers, Dr Peter Magubane, has arrived on our Bloemfontein Campus. The exhibition features photographs taken by Dr Peter Magubane from 1954 – 1994. From the township streets to the hallways of power, Dr Magubane has spent more than half a century photographing the struggle against apartheid and significant social issues.

The Johannes Stegmann Art Gallery, in association with Absa, are hosting the exhibition called ‘A struggle without documentation is no struggle’ from 13 August to 12 September 2014. The photographs are displayed in the Centenary as well as the Johannes Stegmann Galleries on the Bloemfontein Campus.

Dr Magubane has received numerous accolades for his dedication and outstanding contribution to the world of photography. These include:
• the Mother Jones-Leica Lifetime Achievement Award,
• the Martin Luther King Luthuli Award,
• a Fellowship from the Tom Hopkinson School of Journalism; and
• four Honorary Doctorates from various South African universities.

In the period from June 1969 to 1971, Dr Magubane spent a total of 586 days in solitary confinement and was later banned as a photographer in South Africa for five years. From the 1980s, he worked for Time magazine. In 1990 he was selected as Nelson Mandela’s official photographer to chronicle South Africa’s transition to a new political dispensation.

Today, Dr Magubane mainly focuses his lens on the diverse traditions and cultural practices of South Africans. 

Dr Magubane gave a presentation on 14 August 2014 in the Johannes Stegmann Art Gallery.

For more information, please contact Angela de Jesus at dejesusav@ufs.ac.za  or +27(0)51 401 2706.

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