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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Kovsie Culture Week delves up diamonds
2014-08-07

The finals of Kovsie Culture Week recently took place at the Centenary Complex on our Bloemfontein Campus. The event was hosted by the Arts and Culture Office and Hlonipa Matshamba: SRC Arts and Culture.

A week filled with fierce competition, close scrutiny and gruelling auditions provided a nerve-racking build-up to the finals. In front of a jam-packed audience, the finalists had to put their best foot forward. The rich variety of acts and talents were divided into categories ranging from dancing, singing groups and Idols to written and recited poetry, photography and visual art.

“The aim of Kovsie Culture Week was to provide a platform for students to display and share their talents and also to give recognition to students, from both on and off campus by means of this competition,” said Matshamba.

The first prize winners, per category, were:

  • Photography: Jansie Malan
  • Written poetry: Wian de Wet
  • Recited poetry: Tebogo Letsoara
  • Dance: Aisha Paswa
  • Singing groups: (LT)2 *squared
  • Idols: Delia Moumakwe
  • Visual art: Francine Kurt

“I joined the competition to share the effect of my special photo that shows the socio-economic indifferences and hardships that other people are facing,” Jansie Malan, a first-year BSc Consumer Science student, said. Delia Moumakwe, a second-year BA Industrial Psychology student, said that “I am grateful for my prize as a token of recognition and being afforded a recording deal sponsored by DJ’s Recording Studio.”

Matshamba added that the Kovsie community is thriving in the arts and we need to support that by providing similar opportunities. She also encouraged students to realise the treasure of their inner talents by making use of the Arts and Culture offices in various departments.

Economic and Management Sciences

Education

Health Sciences

The Humanities

Law

Natural and Agricultural Sciences

Theology and Religion

Open Distance Learning

Business School

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