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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

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The UFS founding member for The Journalist
2014-08-07

To all thoughtful South Africans interested in quality journalism and a diversity of ideas

We invite you to go online to be part of the Virtual Launch of a new website called The Journalist.

It will serve as a knowledge bank for our profession. We will be calling everybody to share their expertise because those who build solid institutions and strong institutional memory are guaranteed to succeed as a profession or a nation.

Please go to www.thejournalist.org.za and sign up to our weekly Wednesday newsletter. You will be eligible to be part of a weekly lucky draw for cash prizes until the end of August 2014.

Context and history matters to us: we will start off with the historical background to journalism itself and will feature profiles of pioneer South African journalists across a broad spectrum.

The University of the Free State is the founding member of the site. We are inviting other universities to join the initiative to prepare a premium site with quality academic material to be launched next year.

Two winners of the first lucky draw on Tuesday 12 August 2014 will qualify for a cash prize of R3 000 and a set of four books.

All those who sign up and do not win will be eligible to participate in every subsequent lucky draw. Sign up, write to us, agree, disagree and argue.

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