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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Honouring Stanley Trapido – one of the most influential historians South Africa has produced

2014-08-14

Prof Charles van Onselen
Photo: Supplied

The International Studies Group and the History Department at the UFS hosted a seminar on Stanley Trapido by Prof Charles van Onselen on Monday 11 August 2014.

The seminar honoured the life and work of Trapido, one of the most important and influential historians South Africa has ever produced.

Trapido is probably best known for his work on the causes and consequences of the South African War of 1899–1902. It was to this broad time period that Prof Van Onselen spoke in his paper ‘The Political Economy of the South African Republic, 1881–1895’.

Prof Van Onselen’s lecture provided a major reinterpretation of the origins and causes of the Jameson Raid while emphasising that Paul Kruger’s ZAR was a state beset by crime and corruption. It was particularly fitting that Prof Van Onselen gave the inaugural seminar paper, since Trapido supervised his Oxford doctoral thesis.

The International Studies Group and the History Department were extremely honoured by Trapido’s widow, the Booker Prize nominated author Barbara, attending the seminar. They wish to thank her for donating her husband’s academic library to the UFS.

Following the Sharpeville massacre of 1960, the Trapido-couple emigrated to England. While there, Trapido began to shape what is now known as the ‘revisionist’ school of South African historiography. He argued the importance of analysing capital and class formation, which he maintained informed the racial ideologies that culminated in apartheid.

Prof Van Onselen’s inaugural seminar presentation will be followed later this term by papers from David Moore, Sabelo Ndlovu-Gatsheni and Giacomo Macola.

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