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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Students attend prestigious National Astrophysics and Space Science Programme

2014-08-22

From the left are: Thokozane Ngcongwane with Mbali Xaba and Thabo Kumalo (both third-year Physics and Chemistry students).

Three students from our Qwaqwa Campus – Thokozane Ngcongwane, Mbali Xaba and Thabo Kumalo – were recently selected to attend the prestigious National Astrophysics and Space Science Programme (NASSP). The programme – in partnership with the National Research Foundation (NRF) – ran for two weeks at the South African Astronomical Observatory (SAAO) in Cape Town.

The project targets students from formerly disadvantaged institutions of higher learning, where astronomy and astrophysics are not offered.

Students are invited to apply for the programme, with emphasis placed on students majoring in mathematics and physics. Students from other fields are also invited to apply, though. The programme allows for the development of black astronomers and astrophysicists, which are in demand in the ever-growing environment of astronomy in South Africa.

“Topics such as gravitational lenses, black holes, stellar evolution and the mysteries of cosmology were presented and students were invited to engage with the speakers during and after the presentations,” said Ngcongwane, a third-year Zoology and Entomology student.

The programme challenged them to work on basic astrophysical concepts in groups while individual written assignments were part of the learning process as well.

“Given the lack of information about the complexities of astronomy the students had, this was the most ideal time to learn about all matters astronomy and astrophysics as lectures offered a lot to young and excited minds,” Ngcongwane said.

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