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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Student performers dazzle at Kovsie Extravaganza

2014-10-01

The Kovsie Extravaganza is an annual highlight on our university’s Arts and Culture calendar. The event offers outstanding Kovsie artists the opportunity to showcase their talent in music, dance and poetry – to name but a few – live on stage. The Sand d u Plessis theatre in Bloemfontein was packed to capacity for this highly-anticipated performance on 27 September 2014.

With the multi-award winning a cappella trio, The Soil, and Kovsie Idol Delia Moumakwe included in the line-up, tickets were already sold out nine hours before the show.

But the Kovsie acts by no means paled in comparison to these stars. In addition, the Free State Youth Orchestra – which includes some of the most talented students at our Odeion School of Music – provided an inspired performance.

This full production had the crowd dancing, cheering and clapping throughout the ecvent. The size and reaction of the audience was firm proof of the Kovsie Extravaganza’s growing popularity.

Speaking to Ntsika Ngxanga, a member of The Soil, he said that they were truly blessed to have made it this far in the music industry. Growing up in Soweto in difficult circumstances, the trio is now performing on stages across the globe. “We thank the UFS for their support towards the extravaganza. We definitely wish the student community all the best with their studies. Education is important,” Ngxanga said.

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