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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Two Kovsies crowned at Miss Deaf SA

2014-10-16

Back, from the left are: Gert en Narda Els (founders of Miss Deaf SA), Elrie du Toit (second princess), Martie Collen (organiser of Miss Deaf SA), Hermina Christi Greeff (first princess), Marissa Smith (Miss Deaf Africa 2014).
Front: Elzane van den Bergh.

The new Deaf Miss South Africa was announced – and Elzane van den Bergh, a Kovsie student, was crowned the winner. Elzane, a final-year BEd Foundation Phase student, also won the title for Best Talent at this swanky event.

Another Kovsie student, Elrie du Toit, was selected as second princess. She was also among the top five for the Best Talent title. Elrie is currently studying to become a social worker.

Twelve finalists from all over South Africa, all deaf or hard of hearing, took part.

On the competition at Miss Deaf South Africa, Elzane’s thoughts are that the judges had a very difficult choice to make. “Each talented girl had some special characteristic that stood out,” she relates.

“I really wanted to do something like this as it would help to make a bigger difference in the community and motivate people to accept themselves for who they are, because we are all uniquely created.”

Elzane’s focus is on teaching basic sign language to hearing parents with deaf babies. She also believes that hearing people should be made more aware of the deaf culture and language. This will eventually lead to deafness no longer being perceived as a disability.

Hard work and preparations are now lying ahead for Miss Deaf World, which will be held in Prague during June next year.

“Never allow any disability or obstacle to stand in the way of your dreams,” says Elzane. “Stick it out and don’t doubt in your abilities for one second, because you were born to be a winner. Be proud of yourself, no matter what.”

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