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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Researchers explore gender-based violence at schools in Southern Africa
2014-10-17

Prof Dennis Francis
Photo: René-Jean van der Berg


Violence in schools, especially gender violence, has been a much explored and debated topic. But researchers at the University of the Free State (UFS) are now also exploring the link between gender, diversity and violence in schools in Southern Africa.

This study – a first of its kind – received funding from the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and will investigate how the perception of ‘different’ is a contributing factor to violence in schools.

This UNESCO-funded study, in collaboration with Hivos, GALA and the Government of the Netherlands, will involve schools in Botswana, Lesotho, Namibia and Swaziland.

Prof Dennis Francis, UFS Dean of Education and principal researcher in this study, says children and youth around the world are exposed to violence in and around educational settings. “This does not only undermine a child’s rights to quality education, but also the capacity of the education sector to train future citizens who will respect each other regardless of differences.”

Prof Francis says although girls are the most vulnerable targets of GBV, boys can also be targets, as evidence reveals that many children and youths who are perceived as different in terms of gender, are often victims of violence in school.

“Education is the most significant means of fostering social inclusion, promoting individual rights and realising the full potential of all young people, including those perceived as different. This project is aimed at assisting government, policy makers and professionals in the education sector, as well as civil society organisations and other key stakeholders in Southern Africa to create educational policies and practices that promote safe schools for all youths.”


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