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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Our 2014/15 male and female Rag finalists announced

2014-11-10

More than 100 applied. Only 20 remain.

From the ranks of the semi-finalists – who managed to raise an astonishing R250 000.00 for the Kovsie Rag CS (Receive and Give Community Service) – we now have the names of our 20 finalists.

The Brutal Fruit UFS Rag CS Queen finalists are:

Ansunel Schutte
Carla de Bruyn
Chante Marais
Charissa Venter
Diederi Venter
Erne van Wyk
Karen Janse van Rensburg
Mia van Rensburg
Selebogo Lekalake
Stephanie Enslin

The Brutal Fruit UFS Mr Rag CS finalists are:

Marcques Fourie
Americo Lottering
Brandon van Wyk
Danzel Rademan
Kabelo Mashabe
Ludwig Dohne
Marius Croucamp
Thomas Kolathu
Spurgeon Pijoos
Wilmar van Niekerk

These 20 finalists had to choose a charity or organization for which they will continue to raise funds. With the support of the public and business sector, these young men and women will be able to continue to make a difference in our community.

With a current turnover of about R5.5 million, we are today reckoned as the largest Rag CS per capita in South Africa. Goods and/or money to the value of R2 million were distributed by Kovsie Rag CS during the 2013/14 book year – to the benefit of numerous charities.

The annual Brutal Fruit UFS Rag CS Coronation Ball has become a highlight on the Free State’s social calendar. The UFS RAG CS Queen and UFS Mr RAG CS 2015 will be crowned at this lustrous event on 13 February 2015.

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