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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Kovsies among top SADC debaters
2014-11-26

From the left are: Matlhodi Leteane and Lehakoe Masedi.

The UFS Debate Society is definitely not all talk and no action. They ranked 10th at the Southern African Development Community (SADC) Debate Open held in Gaborone, Botswana, from 14 – 16 November 2014.

Kovsie students Lehakoe Masedi (second-year BCom Law) and Matlhodi Leteane (first-year LLB Law) teamed up to represent our university at the prestigious SADC event hosted by the University of Botswana Speaking Union. Eight Southern African countries were represented as well as six universities from South Africa.

“Attending a tournament focused on the debating of regional issues and solutions was a great reward and we wish to take part in more of these tournaments in future,” says Lehakoe.

Out of a pool of 40 of the best individual speakers in Southern Africa, Lehakoe and Matlhodi were jointly awarded 18th place.

“Debate continues to help the growth of the student community and the attendance of such debate tournaments lends a lot of help to the internal growth of not only our partnership but our debate society as a whole,” says Lehakoe. “We take great pride in our performance, especially as first-year *British Parliamentary speakers. We wish to improve and grow as we progress further in our debate careers.”

*British Parliametary speaking is the style of debating used by university institutions.

 

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