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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS makes history as a second researcher – Prof Melanie Walker – receives NRF A-rating

2014-12-03

Prof Melanie Walker
Photo: Sonia Small

Prof Melanie Walker, Senior Research Professor at the University of the Free State’s (UFS) Centre for Research on Higher Education and Development (CRHED) has received an A1 rating from the National Research Foundation (NRF). This rating acknowledges Prof Walker as a leading international researcher – her work unequivocally recognised by peers world-wide for its high quality and wide impact.

This is the first time in our institution’s history that two A-ratings are awarded simultaneously. Prof Maxim Finkelstein from the Department of Mathematical Statistics also recently received an A2-rating in Probability and Statistics from the NRF.

“Achieving this outstanding rating,” Prof Walker says, “is not just an individual achievement. I have had tremendous personal support and rich intellectual collaborations from wonderful colleagues on the way. The award also recognises the Rector’s project to build a dynamic research culture at UFS.”

Prof Walker has been researching and writing about issues in education and higher education for over 20 years. In particular she is interested in opportunities into, through and beyond education across dimensions of dis/advantage, and how higher education contributes to building a decent society by removing inequalities in its own policies and processes.

Through her focus on capacity building – around the common theme of higher education, human development and social justice – Prof Walker is developing a dynamic cohort of new-generation scholars. Her research group of graduate students and post-doctoral fellows is drawn from countries not only in Africa, but as far afield as Finland, India and Vietnam.

Her networks attract international scholars to the UFS, who contribute to research projects, engage graduate students, and add a considerable contribution to research at our university.

In addition, Prof Walker fulfils a host of roles, which includes:

• Tier One National Research Foundation (NRF) Chair in Higher Education and Human Development.
• Vice-President of the international Human Development and Capability Association (HDCA).
• Fellow of the Academy of Science of South Africa (ASSAf).
• Honorary professor, University of Nottingham, UK.

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