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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Odeion String Quartet receives international acclaim

2014-12-22

The Odeion String Quartet (OSQ) is a flagship of the UFS and symbolises the university’s commitment to the arts. Most recently, the OSQ walked away with the award for Best Classical Music Performance at the 2014 Kanna ceremony.

It was established in 1991 as a permanent full-time resident string quartet – at present the only resident string quartet at a South African university – and functions as an independent academic department at the UFS.

The members of the quartet are Samson Diamond (leader and first violin), Sharon de Kock (violin), Jeanne-Louise Moolman (viola) and Anmari van der Westhuizen (cello). They have an extensive national and international background and are highly regarded in music circles as soloists and chamber musicians. The members of the quartet play an important strategic role in the development of symphony orchestra music and in classical music training in the Free State. They are exemplary teachers and attract students from all over the country. The Junior Odeion String Quartet and Odeion Sinfonia provide a unique chamber music training experience to selected students.

They regularly perform to critical acclaim in all the major music centres in South Africa, as well as in SADC countries such as Zimbabwe and Zambia. During 2013 they performed at concerts in Belgium, Germany and Switzerland, where they received standing ovations and very positive reviews.

The quartet is also set on giving back to musical communities around the country, with workshops offering guidance on playing techniques and life-skills that are essential for young people who intend to pursue a career in the music sector.

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