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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS council appoints new representatives

2006-06-14

From the left are Dr Vicky le Roux and Mr Jan Grobler, both are former members of the Executive Committee of the Council, Judge Faan Hancke, chairperson of the Council, and Prof. Frederick Fourie, Rector and Vice-Chancellor of the UFS.
Photo: Stephen Collett

UFS council appoints new representatives

Three new representatives were elected on the University of the Free State’s (UFS) Council during its second seating for 2006. This includes representatives from the religious community, alumni, donors and the Minister of Education.

Ms Cheryl Gillwald, former Deputy Minister of Correctional Services, has been appointed by the Minister of Education as ministerial representative in the place of Prof Shirley Walters and will serve for the rest of Prof Walters’ term.

Father Patrick Towe, Roman Catholic priest from Bloemfontein, was appointed as representative of the religious community. Father Towe is member of the Missionary Oblates of Mary Immaculate and chairperson of the UFS Campus Ministries.

Adv Mauritz Randlehoff, joint deputy chairperson of the national Kovsie-Alumni Association and deputy chairperson of the Kovsie-Alumni Trust, was elected as one of the three representatives out of UFS alumni on the Council. Judge Faan Hancke was re-elected as representative of the alumni for a second term.

Mr Klippies Steenkamp as representative of the UFS donors has also been re-elected. He was, among others, chairperson of the Kovsie-Alumni Association and founding member of the Kovsie-Alumni Trust’s council of trustees.

The university also bid farewell to two members of Council, Dr Vicky le Roux and Mr Jan Grobler. Both were members of the Executive Committee of the Council. Mr Grobler represented the UFS Council in the Institutional Forum and Dr le Roux was a representative of the Council in the Institutional Forum and the Senate. Together they have serve thirty nine years on the Council.

Media release
Issued by: Lacea Loader
Media Representative
Tel: (051) 401-2584
Cell: 083 645 2454
E-mail: loaderl.stg@mail.uovs.ac.za
13 June 2006

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