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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

UFS Leads ASGISA Training
2006-07-17

The University of the Free State (UFS) has been appointed as training service provider for the national programme for the creation of small enterprises and jobs in the second economy. This major national programme has a target of creating one million jobs for poor people in rural and peri-urban areas, which forms part of the government’s Accelerated and Shared Growth Initiative (ASGI-SA). The main method of training will be through the formation of self-help groups and cooperatives with access to business support and micro finance.

Prof Frans Swanepoel, Director of the UFS Research Development Directorate, acts as advisor to the national programme leader, Ms Vuyo Mahlati.  Dr Aldo Stroebel, senior researcher at the UFS Research Development Directorate, has been appointed as programme co-ordinator, based at the UFS. Prof Basie Wessels, Director of the  Mangaung-University Community Partnership Programme (MUCPP), has been appointed as the training co-ordinator and Ms Sazini Ndlovu as programme assistant based at the Independent Development Trust (IDT) in Pretoria.

Dr Stroebel has co-ordinated the development of a training programme, while Prof Wessels presented the “training-of-trainers” course at the MUCPP last month. This course was attended by trainers and trainer-assistants, identified and selected by the local economic development groups in each of the nine provinces, as well as trainers from Hand-in-Hand (HiH), an Indian non-governmental organisation acting as counterpart to the UFS in the provision of training.

Pictured here at the training session at the MUCPP were from the left: Prof Frans Swanepoel, Mr Gnanavel Mookkan (HiH), Dr Rendani Ralinala (IDT), Ms Sazini Ndlovu (national programme assistant), Mr Chinnaiah Meenakshisundaram (HiH), Dr Aldo Stroebel, Ms Vuyo Mahlati (national programme leader) and Prof Basie Wessels.

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