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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Miss World 2014 is a Kovsie

2014-12-14

Photo: Netwerk 24

The management, staff and students of the University of the Free State (UFS) are delighted with the naming of Rolene Strauss, third-year MB ChB student in the School of Medicine, as Miss World 2014.

Rolene was crowned as Miss World 2014 in London, United Kingdom, earlier this evening. The last time a South African was crowned Miss World was in 1974, when Anneline Kriel walked away with the title. Before her, Penny Coelen was crowned Miss World in 1958.

“Rolene represents the best of South Africa - a deep commitment to education and a profound compassion for human beings. Since the first day I met her as a new first-year medical student, I was aware of somebody special, a young woman from a rural area who carried herself with so much grace and confidence. She is truly without prejudice towards any human being and this has made her one of my allies in building the Human Project of the University of the Free State,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

“I was not at all surprised that she chose as her beauty-with-a-purpose project the task of keeping young girls in school; this is who she is, and if you observe her dedication to her medical studies, you see someone for whom studies and service are not the add-on obligations of the Ms World Pageant; it is who she is in real life,” he says.

“Rolene has proven herself to be a dedicated, hard-working and enthusiastic young woman. These are qualities which will make her an equally exceptional Miss World,” says Prof Gert van Zyl, Dean of the Faculty of Health Sciences.

According to Prof Van Zyl, Rolene interrupted her medical studies when she competed in the Miss South Africa pageant. “We are extremely proud of Rolene and will definitely welcome her back after her year as Miss World. She is an inspiration to us all,” he says.

According to Mosa Leteane, President of the UFS Student Representative Council (SRC), the entire student community is elated about Rolene’s crowning. “We know that she will continue to do great on her new journey. Her passion for people and kind spirit are some of the many beautiful traits that continue to make her an exemplary fellow Kovsie. We would like to congratulate her and wish all the best. She has really made us extremely proud,” says Leteane.

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