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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

A call for next generation of professors: Apply for the Vice-Chancellor’s Prestige Scholars’ Programme

2014-12-19

Examples of the rector's prestige scholars' international footprint: Dr Olihile Sebolai, Fulbright scholar (left) returned to the UFS after six months at the University of Birmingham and three at the University of Missouri. Dr Cilliers van den Berg (right) visited Cornell University on a ten-month sabbatical.

The Vice-Chancellor’s Prestige Scholars’ Programme (PSP) seeks to identify, develop and promote the next cohort of the most promising and talented UFS academic members of staff who obtained a doctoral degree within the last five years or will graduate by June 2015.

Scholars identified benefit from an intensive programme of academic and professional support that includes an advanced residential programme, exposure to leading scholars, concentrated reading and writing programmes, high-level seminar participation and presentation, nuanced publication schedules and personal mentoring and advice, including participation in the annual PSP mock NRF rating and the development of a postdoctoral intellectual project for funding submission (Thuthuka, and similar).

Past prestige scholars have become Fulbright scholars, received funding from among others the Association of Commonwealth Universities, the Japan Society for the Promotion of Science, Erasmus Mundus, NRF Blue Skies, Thuthuka, etc. They have spent time at universities in Canada, the USA, United Kingdom, Europe and Japan.

This year the selection process will be anticipated by pre-selection. Final selection to the programme will take place in September 2015. The selection is highly competitive, and aimed at those young scholars with the potential to obtain upper-level NRF ratings (Y1 and P).

Criteria for selection:

Recently obtained a PhD degree.
Evidence of an active publication record.
Early recognition of scholarly work, e.g. successful funding/grant applications and academic awards.
The early development of a post-doctoral intellectual project that shows evidence of scholarly “potential” (defined by the NRF Y-category).
Indication of the young scholar’s understanding of what their envisaged postdoctoral endeavours will contribute to the body of disciplinary knowledge.
Full participation in the pre-selection residential programme and activities is a requirement for selection.

Call for interest: 2015 (PDF)

Requests for further information can be directed to Prof Jackie du Toit at dutoitjs@ufs.ac.za.

Applications close on 16 February 2015.

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