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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Four Kovsies play in the Chile/Belgium series
2015-02-10

Nicole Walraven, Lethabo Maebana (SRC: Media and Marketing), Tanya Britz, Kerry-beth Berry (SRC: Day- and Commuting Students), Cornelle Botha, Liné Malan, and Dominique De Gouveia (SRC: Sport)

Tanya Britz, Nicole Walraven, Cormelle Botha, and Liné Malan turned out for the Protea hockey team in the two series against Chile and Belgium in Cape Town from 22 January to 2 February.

Britz has been playing for the senior Protea team since her matric year at Sentraal High School, but for Walraven, Botha, and Malan this series marked their debut for the senior national hockey team. The series against Chile and Belgium both ended in draws for the Protea women’s team.

Shortly before the end of the series against Belgium, the three Kovsies making their debut for the senior national hockey team had the following to say to the Volksblad:

“It was unbelievably inspiring to stand next to these incredible players wearing the Green and Gold and to sing the national anthem in front of a home crowd. It was worth all the hard work and dedication. The support and acceptance of my team mates helped calm my nerves when the whistle blew. It was such an honour – it still feels like a dream. (Nicole Walraven)

“It is an indescribable feeling, something that I dreamt about for years. The nerves niggled before the game, but it was such a huge privilege and honour to play in the Protea colours.” (Cornelle Botha)

“It’s difficult to describe the feeling a person experiences when you sing the national anthem wearing the Green and Gold. It was a feeling of pride; the accompanying excitement felt as if I had a thousand butterflies in my stomach. It’s a moment I shall never forget and a dream come true.” (Liné Malan)

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