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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

UFS and Free State department of Agriculture take hands

2007-04-02

During the visit to the Faculty of Natural and Agricultural Sciences of the University of the Free State (UFS) were, from the left: Mr Casca Mokitlane (Member of the Executive Committee for Agriculture in the Free State), Prof. Herman van Schalkwyk (Dean of the Faculty of Natural and Agricultural Sciences at the UFS) and Mr Tshepiso Ramarakane (Head of the Department of Agriculture in the Free State).

Photo: Stephen Collett

There is a need for the University of the Free State (UFS) and the Free State Department of Agriculture to work together as partners to pursue the development of agriculture in the province.

Prof. Herman van Schalkwyk, Dean of the Faculty of Natural and Agricultural Sciences at the UFS and Mr Casca Mokitlane, Member of the Executive Council (MEC) in the Free State, recently held investigative discussions to determine how a more focused strategic leadership for the development of agriculture in the province can be established.

Mr Mokitlane visited the faculty on the Main Campus in Bloemfontein and exchanged information with Prof. Van Schalkwyk on development issues in agriculture. Certain important agricultural issues between the faculty and the department was identified in order to build a more vibrant and sustainable agricultural industry in the province.

A few issues that would contribute to the building of relationships for sectoral development such as agricultural research, the training of small farmers and the department’s guidance officers, the support of community projects and targets for the land reform process were also discussed.

Mr Mokitlane visited nine departments within the faculty, among others the Lengau Agricultural Training Centre, where he had short discussions with prospective black farmers.

According to Prof. Van Schalkwyk thorough training of black emerging farmers was discussed. It was clear to him that small farmers who have already completed their training are a priority for the faculty. Further discussions will continue at a later stage.

Mr Mokitlane was also informed about the research done at the faculty, training programmes offered and the roles the different divisions are playing in terms of community service. Postgraduate students informed the delegates of their specific research and studies.

“We have great appreciation for the time Mr Mokitlane and his colleagues from the Department of Agriculture spent listening to what the faculty can do for agriculture in the Free State and also the rest of the country,” said Prof. Van Schalkwyk.

“Both parties are in agreement that the one cannot function without the other. We must move closer to each other in the interest of agriculture to face the challenges ahead,” said Prof. Van Schalkwyk.

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
30 March 2007

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