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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

SRC Arts and Culture speaks up
2015-03-17

"Stagedoor was an absolute success," says fourth-year medical student, Stefan van der Westhuizen and SRC member for arts and culture.  

 

"I've always been a diverse person and exposed myself to many things."

 

Raised in Vanderbijlpark near Johannesburg, Stefan has always had a passion for arts and culture.

 

"It's a platform where students express so much. Stagedoor is where you can see students express their commentary on what is happening on campus and feel like it’s almost a safe zone."

 

Stefan’s year on the SRC brought about a new format to rotations. Residences paired with each other, while the new 'outdoor' interactions made it possible for residence and off-campus students to interact with rotations.

 

"I was most proud of the rotations that took place even at the Agricultural Building. There was some great interaction," he said.

 

Stefan said the idea was to fix things.

 

“Not much had changed with Stagedoor when I got into office, even ticket sales were decreasing. I wanted to get students amped about it again."

 

A different element of Stagedoor 'outdoor' was to try to get spontaneity, and to try to get away from residences doing the same plays, but get them out of their comfort spot.

 

“When we heard the results, we lit up with excitement because we didn't have the usual winners,” Stefan said.

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