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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Martie Miranda one of only 10 SATI accredited sign language interpreters in South Africa

2015-04-23

Martie Miranda
Photo: Stefan Lotter

The University of the Free State is privileged to have one of the top South African Sign Language (SASL) Interpreters as a staff member at the Unit for Students with Disabilities (USD).

Martie Miranda recently passed the accreditation exam of the South African Translators Institute (SATI), joining Dr Philemon Akach, previous HOD of the South African Sign Language Department of the UFS, in becoming one of only 10 SASL interpreters to be SATI accredited.

SATI is a professional association for language practice professionals in South Africa. Voluntary accreditation is offered at a professional level, ensuring a high standard of language practice. The system has become widely recognised, and is used as a recommendation or prerequisite for job applications by a number of institutions, including the South African government, particularly after the infamous ‘Jantjies incident’ with the funeral service of the late President Nelson Mandela.

Martie, a proud Child of Deaf Adults (CODA), has 18 years’ experience in SASL interpreting, lip speaking interpreting, and community interpreting as well as 15 years’ experience of conference and seminar interpreting. She boasts a Level 2 Advanced Interpreting qualification, and she has been mentoring Level 1 SASL interpreters for the past six years. Her extensive interpreting experience on a national and international level also includes Deafblind interpreting as well as Court and Legislature interpreting. She has interpreted three theatre productions, and has been coordinating the SASL services at the UFS since January 2009. She is responsible for the student management of all the hearing-impaired students at the USD.

Martie completed her BML degree (cum laude) at the UFS Business School in 2013, and received the award for top achiever in the programme during her final year. She will enrol for her MBA at the UFS Business School in July 2015.

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