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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Anchen Froneman selected for NY post-grad programme
2015-04-29

Anchen Froneman

Anchen Froneman, PhD-student at the UFS Odeion School of Music (OSM), has been accepted into the Modular Certification Programme in Laban Movement Studies at the Laban/Bartenieff Institute of Movement Studies (LIMS), in New York (USA). 

This programme is a postgraduate certificate that is considered the equivalent of a master’s degree programme. Successful completion earns the title of Certified Movement Analyst (CMA).  Anchen’s attendance at the first module of the programme from 1 to 17 June 2015 has been made possible by a Postgraduate Scholarship granted by the Oppenheimer Memorial Trust.

Participation in the CMA Programme stems from her multidisciplinary doctoral research project as well as a personal interest in the ways that body movement contributes to a holistic musical performance.  In her research project, she investigates the application of Laban Movement Studies to obtaining embodied, integrative piano performances.  Laban Movement Studies is an approach whereby both the quantitative and qualitative aspects of body movement is analysed, codified, and developed, using specific considerations. This somatic approach uses a framework based on the personal uniqueness and complexity embedded in human movement, explaining and developing the organisation of the body, the position and relation of the body to itself, space, and other objects as well as the dynamic range of body movement. 

CMAs contribute to various areas of human development, including leadership development, cross-cultural communications and management, interpersonal skills and conflict management, team development, self-awareness and performance improvement, performing arts as well  as movement therapies.

Anchen uses the foundation of the Laban approach in her hypothesis that the development of both functional and expressive movement will enhance musical performance.  She also centres this on the literature findings on body movement in the disciplines of music performance, neuroscience, psychology, and physiology. With this project, she aims to make a scholarly contribution towards raising awareness of the importance of integrating functional and expressive movements in performance.

Anchen completed her previous music qualifications at the OSM.

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