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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

University Assembly focuses on symbols, policies, practices, and curricula

2015-04-30

On Tuesday 28 April 2015, the University of the Free State (UFS) held a University Assembly in the Callie Human Centre on the Bloemfontein Campus, which served as a space for critical engagement among staff and students to focus on issues such as symbols, policies, practices, and curricula.

The Assembly, attended by executive and senior management, members of the UFS Council and the President of the UFS Convocation, was also streamed live to the Qwaqwa and South Campuses.

The aim of the Assembly was to deal with above-mentioned issues as transformative strategies for creating a university culture that supports its Human and Academic Projects, as embedded in responsible citizenship, human dignity, and democratic participation.

In light of inclusivity, all staff and students were invited to table their views and submit it for discussion at the assembly, to be forwarded later as recommendations to the various decision-making structures of the UFS.

A total of 12 submissions were made at the Assembly. These submissions focused on the following issues:

• The Transformative power of sport at the UFS
• Four submissions on Language Policy – whether to include other languages or going onward to be an all English institution.
• Curriculum: Substance of what we teach
• Experiences of our first-years
• Four submissions on: Statues and symbols
• The Student Representative Council’s (SRC’s) responsibility and structure.

The UFS Management considers the above-mentioned submissions, as well as the University Assembly of 28 April 2015, as the beginning of a comprehensive process to stimulate discourse about these issues on various platforms of the university.

The discussions are in an early stage and no decisions have been taken yet. Final recommendations on the issues will be submitted to the normal decision-making structures of the university, such as the Rectorate, Senate, and Institutional Forum, after which it will ultimately be presented to the UFS Council for approval.

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