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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Qwaqwa Campus graduates encouraged to face the world with confidence

2015-05-14

Speech: Nikiwe Bikitsha

The Qwaqwa Campus of the University of the Free State conferred over 800 degrees during this year's graduation ceremonies that were held on 8-9 May 2015. These included four PhDs in Natural and Agricultural Sciences.

The guest speaker, eNCA's Nikiwe Bikitsha, encouraged graduates to make it their business to learn about everything, no matter where they go.

''Having a qualification does not mean that now there will be tasks that are beneath you. No task should ever be too insignificant for you to do,'' said Bikitsha.

''You should make it your business to know every aspect of your work because that is where you get opportunities. Find somebody to help you along. Asking questions sharpens your skills and broadens your horizons. Asking questions also communicates to your employers and associates that here is someone who needs to be groomed and nurtured.'' she added.

In his congratulatory message, UFS Chancellor, Dr Khotso Mokhele, challenged the graduates to face the journey ahead with confidence.

''The journey ahead depends entirely on you, '' he said.

''You may think it depends on your parents, your country or the government. But the truth is that this is your journey. What is critical now is the kind of choices you are going to make. There will be stumbling blocks along the way, but you have to make it through,'' said Dr Mokhele.

''As the university'’, he continued, ''we hope you are going to make transformative choices that will impact positively on our people, our country and our continent''.

Dr Mokhele paid a special tribute to the four PhD graduates, three of whom matriculated at local Qwaqwa schools, with the fourth matriculating at Mafahlaneng, Tweeling.

World-renowned composer and playwright, Dr Mbongeni Ngema, provided musical entertainment.

Both ceremonies were attended by community, business and traditional leaders in the Maluti A Phofung area.

Also in attendance were over 500 grade 12 learners from Qwaqwa, Kestell, Harrismith and Bethlehem schools.

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