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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Kovsies hoist the rainbow flag to show support for International Day against Homophobia and Transphobia

2015-05-25

Photo: Lihlumelo Toyana

Kovsies reaffirm diverse expressions of love (Facebook video clip)

Transformation is not about black or white anymore, it's about including different diversities (Facebook video clip)

Violence and discrimination against the Lesbian, Gay, Bisexual, Transgender, and Intersex (LGBTI) community is rife in South Africa. Advancing the spirit of the University of the Free State’s (UFS) Human Project, Out@Kovsies and the Institute for Reconciliation and Social Justice (IRSJ) showed their true colours by hoisting the rainbow flag in front of the Main Building on the Bloemfontein Campus.

International Day against Homophobia and Transphobia

This event was in anticipation of International Day against Homophobia and Transphobia celebrated on Sunday 17 May 2015. People across the world, regardless of their sexual orientation, come together annually on this day in support of the LGBTI community. This year, Kovsies became part of that global community when, for the first time in history, the rainbow flag – a popular symbol of LGBTI pride – fluttered high over the Red Square.

Human embrace

Committed to the human embrace, this event was another decisive step towards true transformation. “Transformation is not about black or white anymore,” said Zanele Thela, coordinator and guardian of Out@Kovsies, during the event. “It’s about including different diversities, different sexual orientations.”

Laura-Jane Watkins, research assistant at the IRSJ, said that this day “reflects our attitude as a collective community to embrace difference. Today is a day that we reaffirm diverse expressions of love beyond societal perceptions of gender as an inherent human need and right. Let us now stand together as a student community to promote the value of humanness.”

Rainbow flag

The rainbow flag, also fondly known as the freedom flag, was designed by civil rights activist, Gilbert Baker, and was hoisted publically on 25 June 1978. The modern version of the flag consists of six colours, each with a specific meaning. Red stands for life, orange for healing, yellow depicts sunlight, green stands for nature, blue for serenity, and violet for spirit.

The hope that Thela holds is for everyone to be free to express themselves and their love for one another, because “that’s the one thing we all have in common: love”.

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