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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

New infrastructure development project planned for the Bloemfontein Campus
2015-06-03

Illustration by Incline Architects

The university community can look forward to two new infrastructure development projects on the Bloemfontein Campus. The construction of a new parking area for staff and students accommodated in the new Education Building, will begin as early as June 2015.

The project includes 113 parking places for students and 16 covered parking places for staff. According to Nico Janse van Rensburg, Senior Director at University Estates, the project will be tackled using several green approaches. “The parking area’s lighting will be solar-powered. The surface will not be the normal paving stone but will permit the water to drain into the ground and in this way be more environmentally friendly and minimise the greenhouse effect,” he says.

Several indigenous trees will beautify the area.

The new parking area will be situated opposite the UFS Sasol library’s student parking area, between the cricket field and the present parking area at the Education Building.

The second project involves a new roof structure at the Bloemfontein Campus’s main entrance security gate.

Since August last year, the university has been enforcing rigorous entrance controls. No person can access any of the five entrances of the Bloemfontein Campus without a valid entrance card. Should individuals not have a card, they must access the campus at Gate 5 in DF Malherbe Avenue where a temporary access card will be issued to them.  Scanning for visitors and service providers is also available at Gate 1 (Nelson Mandela Drive) and Gate 5 (DF Malherbe Avenue).

The  roof structure at the main entrance will serve as a security point. Primarily, it will provide shelter from the elements for those staff manning the area.

Nico says that the plan is to complete the projects before the end of the year. The projects are currently in the planning phase.

“The gate may possibly be closed for a day or two but the main work will be done during weekends. Certain lanes may also be closed from time to time to ensure the safety of both users and construction workers,” says Nico.

Staff and students will be advised well in advance if and when the gate will be closed.

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