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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Centre for Universal Access and Disability Support HOD selected as prestigious Fulbright scholar

2015-06-24

Hetsie Veitch and Gabriela Schroder
Photo: Valentino Ndaba

Hetsie Veitch, who has served as the Head of the Centre for Universal Access and Disability Support at the university for the past seven years, recently won the prestigious Fulbright Scholarship for studies in the USA. Hetsie has been placed at the renowned Syracuse University in Upstate New York, where she will read for a PhD in Disability Studies in the School of Education.

By focusing on matters of social justice in the pedagogy of higher education, Hetsie will explore the creation of universally accessible learning spaces for students so that she can apply these ideas on her return to South Africa in four years.

Under her leadership, the Unit for Students with Disabilities (USD) was transformed into the Centre for Universal Access and Disability Support (CUADS) in order to reflect new approaches to universal access and universal design.“It is my ultimate goal,” says Hetsie, “to create an institutional culture that includes and welcomes all students with disabilities.”

It is difficult to fully capture the enormous contribution Hetsie has made to the UFS in disability justice, by establishing platforms for students with disabilities that enable them to be appreciated as individuals, and to excel in academic studies.

One of our star students, Gabriela Schröder, also won the prestigious Fulbright Scholarship. Gaby, as she’s called, will be taking up doctoral studies in Biochemistry at a leading university in her field, namely North Carolina State University in Raleigh, North Carolina.

Gaby earned her BSc Honours degree in Biochemistry at the University of the Free State, after also completing her undergraduate studies in Chemistry and Biochemistry at Kovsies.

She participated in the F1 Leadership for Change Programme (Class of 2011) as part of the first-year cohort that went to the University of Vermont. In 2012, she was selected to participate in the elite Stanford Sophomore College Programme with students from Oxford University (UK) and Stanford University in California.

In 2014, Gaby was awarded the Dean's Medal, a distinction which is presented to the best final-year student studying towards a Bachelor’s degree in the Faculty of Natural and Agricultural Sciences. She was also the proud recipient of the Senate Medal, awarded for academic excellence in the achievement of a Bachelor’s degree at the university.

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