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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Dr Mercy Oduyoye receives an honorary doctorate for changing how women are viewed in theology
2015-07-08

Dr Mercy Oduyoye.
Photo: Johan Roux

Dr Mercy Amba Oduyoye received an honorary degree from the UFS Faculty of Theology in acknowledgement of the trailblazing work she has done in the field of African women’s theology. Known as the Mother of African Women’s Theology, Dr Oduyoye is the first black woman in Africa to have received a degree in theology. Ever since then, she has been changing views on gender in theology across the globe. Still at the office at the age of 82, Dr Oduyoye’s life work has centred on two areas: her work with churches, and her work with female theologians.

Women in religion and culture
Following the 2015 Winter Graduation Ceremony on the Bloemfontein Campus, during which Dr Oduyoye received her honorary degree from the University of the Free State (UFS), she presented a lecture on women in religion and culture at the Faculty of Theology. Dr Oduyoye gave a brief overview of her involvement in organisations since the early 1970s to eliminate patriarchal structures in theology, in order to produce a relationship of partnership between women and men. An area that lies especially close to Dr Oduyoye’s heart is that of storytelling, and the use of language. Therefore, a driving force behind her work has been the question: “How do we communicate what we believe as Christians?”

Writing in a way people can understand

This question led Dr Oduyoye on her journey to vernacularise theological language, and it became her mode of writing. “Very seldom will you find the classical or official theological language in my writing, because I’m writing as if I’m speaking to a youth group, a women’s group – or even my grandmother.” In this way, communication became her focal point to present Christianity in such a way that people can understand it, thus rendering it relevant to the situation in Africa.

Changes toward inclusive language
Dr Oduyoye has gone on to author four books and over eighty articles on theology from a feminist perspective. And after toiling for many years, Dr Oduyoye can now see the changes emerging – especially in the US – as Bibles, lectionaries, and hymns are increasingly adopting an inclusive language, giving women a presence and voice within the church.

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