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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Food insecurity at university campuses a growing threat

2015-07-28

Food insecurity on university campuses in South Africa has come to the fore as one of the more pressing subjects that needs to be tackled to ensure the continuing education of disadvantaged students across the country.

On Friday 14 August 2015, the University of the Free State will host the first higher education colloquium on food insecurity on university campuses. The one-day colloquium will take place during the Arts and Social Justice Week, in collaboration with the UFS’s Institute for Reconciliation and Social Justice Best practices will be shared, exploring the available research on student food insecurity at institutions of higher education.

Food insecurity has emerged as a pressing social justice issue affecting students countrywide. Action needs to be taken to promote the academic success of students, who will ultimately contribute to the country’s economic growth. One of the primary focus areas of the colloquium will be to establish a common practice to address this need. Universities leaders, staff from wellness and social work departments, and SRC members from across the country who have been invited, and are expected to attend, are the University of Pretoria, the Tshwane University of Technology, North West University, UNISA, and the Central University of Technology.

Professor Jonathan Jansen will participate in a panel discussion alongside Ruda Landman and Prof Edelweiss Wentzel-Viljoen (HPCSA). This promises to be an inspiring meaningful dialogue, by asking the difficult question: How do we change the food insecurity situation at universities?

The University of the Free State is currently the country’s leading university in addressing food insecurity on all its campuses through its flagship No Student Hungry Bursary programme, which has funded more than 500 students since it was established in 2011.

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