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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Out of the ordinary lunch with Prof Jansen
2015-08-17

Prof Jansen and the twins pose for pictures after enjoying a laugh and chat at the lunch event.

Numerous sets of twins and a set of triplets were entertained by, and enjoyed lunch with, the Vice-Chancellor and Rector of the university, Prof Jonathan Jansen.  Wednesday 12 August 2015 marked an extraordinary day in the Kovsie history book.

The Reitz Hall in the Centenary complex was filled with echoes of laughter as Prof Jansen told “twin jokes” he had Googled earlier for the occasion. Save for the humour, he said that twins and triplets represent a unique bond.  “After all, we should be striving for a way of being together,” he said, speaking about the quest for national solidarity.

Sitting in groups of six, and after the introductions, the duos and trio were soon engaged in conversation.

Anita and Mikita Miza, who were sharing a table with Marike and Ilna Marais, told stories from their childhood.

“We did not realise that we were twins until we were in grade one,” said Anita, who is studying the same course as her sister. Mikita is in the second year of her BSoc Science degree, while her twin is a year ahead. She had to remain in Mtata, their hometown, for a year while Anita began her first year. “It was the longest year of my life,” said Mikita.

Marike and Ilna are first years in Physiotherapy and Optometry, respectively. When asked by Prof Jansen what they never share, the non-identical twins were quick to reply: “clothes,” although they still share a room. When they were in high school, fellow learners struggled to believe that Marike and Ilna are twins, because of their distinctly different looks.

The lunch united strangers, who have a unique common bond, and acted as a platform to tell interesting stories that are seldom heard.

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