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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

‘I’d rather wake up at 8’clock for nothing than to sit at home’
2015-08-26


Tawanda Kaseke is on a mission to give back to the community one holiday at a time.

Studying towards a degree is one aspect of being a student. Investing time in worthwhile extra-mural activities forms a significant part of your student years. Tawanda Kaseke demonstrates how volunteering time to a good cause makes for a responsible student and citizen.

 

The second-year Public Administration student’s moral obligation to community development led him to spend approximately two months of his June 2015 holidays volunteering. Serving as a volunteer Admin intern at Afrika Tikkun’s ignited his aspiration to assist children from underprivileged communities to access education.

 

From cradle to career: a journey from infancy to varsity and beyond

 

Afrika Tikkun is a non-profit organisation (NGO) that works toward a future where today’s children and youth are tomorrow’s productive citizens. The NGO adopts a cradle-to-career model, which invests in the development of disadvantaged children from early infancy through young adulthood into the world of work.

 

Raising funds for the “Like Change” movement – a division of the “From Cradle to Career” project - is Tawanda’s primary objective for his November to February summer vacation.

 

Tawanda encourages social media users to contribute by clicking on the “Like” option on the ‘Like Change’ Facebook page.  A private company automatically donates R35 towards the education of an underprivileged child on your behalf.

 

Making your mark begins with a dot; university holidays are Tawanda’s dot. A passion for community development and a willingness to volunteer one’s time can go a long way in making South Africa a better place.

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