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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Social cohesion tops the agenda at arts week
2015-08-31


What’s the Difference deur Tanya Britz
Photo: Lelanie de Wet

Launching the annual Arts 4 Social Justice (A4SJ) week, taking place from 12-19 August 2015 at the Institute for Reconciliation and Social Justice (IRSJ) the Bloemfontein Campus was alive with artworks placed in various buildings and open spaces.

Angelo Mockie said, “This is an opportunity to share knowledge.” Mockie is the coordinator of the annual Arts 4 Social Justice week which gives artists a platform to convey their experiences, and engage students and the public on social issues of national significance.


Meaningful Places deur Adelheid von Maltitz, bygestaan deur Nicolene Jonker en Xoliswa Msimango
Photo: Michelle Nothling

Coinciding with the week’s events, the IRSJ launched the National Flagship Project in the Visual Arts, funded by the National Arts Council. The theme of the project is ‘Emancipating the African voice in the visual arts for social cohesion purposes’. According to Mockie, “this endeavour is crucial to confronting the histories, policies, and practices that have shaped and constrained the intellectual and social mandates of higher education institutions.”

Adelheid von Maltitz, Klas Thibeletsa, Richard Bollers, and Jaco Spies were some of the artists exhibiting their creative work. A host of students from the university’s Fine Arts Department also presented their works across the campus.

The focus on social justice aims to inspire audiences toward developing engaged citizenship and cohesive communities.

 



What’s the Difference deur Tanya Britz
Photo: Michelle Nothling


History is the Required Process by Motseokae Klas Thibeletsa

 

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