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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Alumnus presents 27th Sophia Gray Memorial Lecture
2015-09-07

 
Anton Roodt
Photo: iFlair

In a packed Civic Theatre in Bloemfontein, Anton Roodt, an alumnus from the UFS Department of Architecture, presented the 27th Sophia Gray Memorial Lecture.
 
Roodt received numerous awards for his work during his career. He also completed three masters degrees at the UFS, all of them cum laude.

The theme for his lecture was: Big dreams in a small city. Places of memory¦Spaces of imagination.
 
In his presentation, he focused mainly on President Brand Street, one of the most beautiful streets in South Africa – a gem waiting to be rediscovered, as well as Waaihoek, where many projects are planned for the future.
 
During his career, Roodt has been involved in various projects in these areas, including the Fourth Raadsaal, for which he received a FSIA Award in 2011. The Mapikela House in Batho is another project he was involved in.
 
He believes universities are small cities with a good deal of ambition. A number of infrastructure projects on the campuses of the UFS were designed by Roodt Architects. On the Bloemfontein Campus, this includes the Student Centre on the Thakaneng Bridge, the Main Gate, the Financial Planning Law Building, and the Computer Centre, as well work done on the Albert Wessels Auditorium. They also designed the dining room and the Main Entrance on the Qwaqwa Campus.
 
Roodt was introduced to the audience by the familiar singer and his university friend, Coenie de Villiers, with the question: “Why architecture?” He replied: “It is one of the best professions to take you to places most people will never be able to visit – sometimes literally to the feet of kings.”
 
Roodt believes that architects are sellers of dreams. “Dreams are the purest form of imagination. Architects dream of places as if people matter,” he said.
 
The Women in Architecture initiative was also launched by the South African Council for the Architectural Profession at the event. Of more than 8 800 professional architects, only 21% are women.

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