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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Diligence to be rewarded at the 2015 Spring Graduation

2015-09-15

The hard work of many students finally comes to fruition with this year’s spring graduation ceremonies taking place on Thursday 17 September 2015 on the Bloemfontein Campus.

A total of 124 diplomas, 419 bachelors and 56 honours degrees will be conferred on graduates from all seven faculties of the University of the Free State (UFS). In addition to the 599 conferrals, Professor Jeffrey Sachs, the world-renown American economist, will round out the number to 600 as the recipient of an honorary doctorate.

The Faculty of Economic and Management Sciences wishes to express appreciation for his extensive contribution towards economic, social, and political development across borders with an honorary doctorate in Economics.

Prof Sachs has had a positive impact on global peace and security, climate change, sustainable development, human rights promotion, and governance through various platforms, including being a Special Advisor to United Nations (UN) Secretary-General, Ban Ki-moon, on the Millennium Development Goals (MDG). He also served as the Secretary-General’s MDG Advocate and Commissioner of the International Telecommunication Union (ITU)/United Nations Educational, Scientific and Cultural Organization (UNESCO) Broadband Commission for Development.

In addition, Prof Sachs serves as the Director of the Earth Institute at Columbia University and Director of the UN Sustainable Development Solutions Network. As an author, he has featured three times on the New York Times bestsellers list, and is the co-founder of the Millennium Promise Alliance, and drives the Millennium Villages Project as its Director.

Graduates should expect words of salutation and encouragement from our main speaker, the Vice-Chancellor and Rector of the university, Prof Jonathan Jansen.

Two ceremonies will take place in the Callie Human Centre at 09:00 and 14:00 respectively. Attendees of the afternoon ceremony will witness the conferment of Prof Sach’s degree. There is a live stream option available on the university’s website to individuals who are unable to attend the ceremonies.

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