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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Walking and running routes launched on UFS Bloemfontein Campus
2015-09-16

Photo: Hatsu Mphatsoe

On Casual Day, Friday 4 September 2015, the UFS Health and Wellness Centre and KovsieSport launched a healthy lifestyle on the Bloemfontein Campus with the focus on Walking and Running routes. The theme of the event was set by the many flying tutus, together with outrageous outfits that were to be seen in the crowd of anxious and excited runners.

There are a total of six walking and jogging routes, stretching over the central and western parts of the Bloemfontein Campus. Colour-coded arrows indicate the various routes, ranging from a three-kilometre route (green) to an eight-kilometre route (black). The 2,5 km route is accessible for people with wheelchairs.
 
According to Arina Engelbrecht, who is spearheading the Wellness programme, a board will be erected in front of the Callie Human Centre later on, explaining the various routes. All the routes start and finish at the Callie Human Centre.

This initiative is receiving support from management, who requested that a healthy lifestyle be encouraged amongst students and staff. With this project, staff and students can train and exercise in a safe environment. The routes are also wheelchair friendly, and will be expanded to cycle routes in the future.

Various departments showed their support in numbers, bringing together teams that competed. Staff and students were excited to see what bends and turns lay ahead of them on the trails. Prof Nicky Morgan: Vice-Rector: Operations, cut the ribbon at the official opening of the routes. Morgan himself was extremely excited about the event, as he navigated his way energetically between the runners and walkers.

In his opening speech, Pieter du Plessis, Executive Assistant to the Vice-Rector: Operations, talked about the importance of keeping healthy by doing something as simple as walking, an inexpensive method of keeping healthy.

Arina commented: “We received some great feedback from the masses that attended, and many said they will continue to make use of the routes.”
 
This event forms part of the human project of the UFS, and will also create awareness amongst staff and students about persons with disabilities.

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