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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

2015 Spring Graduation Ceremony rekindles spirit of Ubuntu
2015-09-22

 

Our graduates: A new generation of future leaders
to advance South Africa

 -  Video: Spring Graduation Ceremony

“Give away your love, attention, care and more.” These words of Prof Jonathan Jansen, Vice-Chancellor and Rector of the University of the Free State (UFS), capture the spirit of the 2015 Spring Graduation Ceremony that took place on Thursday 17 September 2015.

On this special day, 599 diplomas and degrees were conferred from the faculties of the Humanities, Education, Law, Theology, Economic and Management -, Health -, and Natural and Agricultural Sciences. Central to both the morning and afternoon ceremonies was the message of Ubuntu.

The essence of humanity

“Here is my advice to you,” Prof Jansen said to the graduates, “whatever you have, give it away. Give away your love, attention, care and more.” Prof Jeffrey Sachs, guest speaker at both events, supported this message by saying that the essence of humanity is the cornerstone to success. Prof Sachs, a prominent American economist and humanitarian, asked graduates to use their hard-earned knowledge wisely, fairly and boldly. “You are the wealth of South Africa, for your knowledge is the key to SA’s prosperity.”

The UFS Faculty of Economic and Management Sciences honoured Prof Sachs by conferring an honorary doctorate on him. With this prestigious conferral, the faculty acknowledges Prof Sach’s extensive work in sustainable economic, social and political development across the globe. Dr Khotso Mokhele, Chancellor of the UFS, commended Prof Sachs for his compassion and passion for humanity. “I’m truly inspired that you agreed to associate yourself with this institution. We are proud to be associated with your excellence,” Dr Mokhele said.

Celebrating the extraordinary

One of many highlights of the day was when Leanne Kunz and Karabo Motlhakoana walked across the stage to respectively receive their Postgraduate Diploma in Business Administration and a BSc degree in Information Technology.

Kunz has been compiling news bulletins for The Breakfast Special show, aired on the OFM radio station, for five years. This Kovsie Alumnus graduated with a Media Studies degree a few years ago. Kunz did not allow her successful career at the popular radio station to hinder her studying further, though. Neither has Motlhakoana’s physical challenges.

While everyone else used their hands to take notes, Motlhakoana used his foot. Despite being born with no arms, he was able to beat the odds by qualifying as a computer scientist. Motlhakoana was also involved in the Leadership for Change programme in 2011 which contributed to producing the well-rounded graduate he is today. When walking across the stage, “I felt like I achieved something that gave me a challenge,” he said.

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