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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Prof Jeffrey Sachs presented with honorary doctorate at Spring Graduation Ceremony

2015-10-01

Prof Jeffrey Sachs (centre) with Prof Philippe Burger,
Head of Department: Economics (left), and
Prof HJ Kroukamp, Dean of the Faculty of Economic and
Management Sciences (right).
Photo: Charl Devenish

“Quality education is the best accelerator for sustainable growth. Universities have a unique role to play in this regard,” Prof Jeffrey Sachs said during a lecture he presented at the University of the Free State (UFS) Faculty of Economic and Management Sciences. He gave an insightful overview of the new Sustainable Development Goals (SDGs) of the United Nations. The 17 SDGs replace the Millennium Development goals of the past 15 years. In a major achievement, 193 countries will sign the goals at the United Nations (UN) in New York on 25 September 2015.

Prof Sachs is the director of The Earth Institute, Quetelet professor of Sustainable Development, and professor of Health Policy and Management at Columbia University. He is also a special advisor to the UN Secretary-General Ban Ki-moon on the Millennium Development Goals, and director of the UN Sustainable Development Solutions Network. Another accolade now added to his résumé is an honorary doctorate in Economics conferred on him by the UFS at the Spring Graduation Ceremony on 17 September 2015 for outstanding achievements and contribution to academia.

“South Africa is not achieving sustainable development. It has the highest inequality in the world with high unemployment among the youth. Quality education is the best accelerator for growth,” Prof Sachs said. He used the high education investment in Korea as an example of that country’s growth. Prof Sachs added that the government cannot achieve the SDGs on its own. “It is important for the country and universities to take on the goals. Universities can apply pressure, influence and provide solutions.”

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