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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Lecturer’s debut novel wins ATKV Prize for Fiction

2015-10-14

Dr Francois Smith
Photo: Johan Roux

Kamphoer made its debut on the literary scene just over a year ago, and on 11 September 2015, it was declared the best novel by the Afrikaanse Taal en Kultuurvereniging (ATKV). This is not the first time Kamphoer has been recognised as literary gem. Earlier this year, the novel was shortlisted for the W A Hofmeyr Prize as well as the Huisgenoot Tempo Award.

Dr Francois Smith, the author, joined the University of the Free State (UFS) as a lecturer in the Department of Afrikaans and Dutch, German and French at the beginning of this year. Prior to entering the academic sphere, he dedicated about 11 years of his life to editing for a publishing house. Certainly, helping other people write and produce books thoroughly prepared him for authorship.

For three months, Smith spent eight hours a day creating his award-winning masterpiece. The secret of success lies in the ABC formula. “The ABC for writing is Apply Back to Chair. You have to go and sit down and start typing,” he says.

That is when passion meets imagination, albeit at times, one might also need inspiration. Smith applied this winning formula meticulously, and it has resulted in over 30 000 copies of Kamphoer being sold since July 2014.

He was taken aback by the novel’s warm reception. “I wrote a book, finished it, and knew that it wasn’t bad but I never for one moment imagined that it would be such a big commercial success,” he said.

About Kamphoer

The book which Smith describes as a good but not an easy read about a disturbing subject is the true story of a woman who was brutally raped during the South African War and left for dead. After the traumatic experience, she dedicates her life to helping others deal with similar ordeals, re-encountering her rapists in the process.

About the award

Kamphoer emerged as an exceptional contribution amongst two other finalists. Kerneels Breytenbach’s Ester as well as Harry Kalmer’s ’n Duisend stories oor Johannesburg were also competing for the prestigious award.

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