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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

News Archive

Right to Learn campaign seeks to fund financially needy students
2015-11-11

SRC President, Lindokuhle Ntuli, pledges financial support to the Right to Learn campaign.
Photo: Tango Twasa

In response to the dire need for financial relief for academically deserving students from underprivileged backgrounds, the Student Representative Council (SRC) of the University of the Free State (UFS) launched the Right to Learn campaign on Friday 30 October 2015. The campaign, which aims to counter deregistration, was initiated following the national #FeesMustFall campaign, which gained momentum after students from the University of Witwatersrand first mobilised against the proposed fee increases for 2016.

The SRC’s Projects Committee realised that, although President Jacob Zuma had consented to a 0% increment, the lack of an increase would not eliminate the financial burden currently facing some students.

“The campaign was conceived at the SRC’s strategic planning meeting, and is now spearheaded by the SRCs Projects Committee,” said Letsika Leqoalane, SRC: Academic Affairs. “The campaign was founded on the university's value of ‘Superior Scholarship’ and the SRC’s value of reducing student financial exclusions,” he added.

Students in pursuit of continued access to education


The Right to Learn campaign was established as a supplementary initiative to the #FeesMustFall movement. “The Right to Learn campaign is an initiative to raise funds for students who are facing financial exclusion in the coming year,” said the SRC Academics Affairs officer.

All proceeds will be channeled towards reducing the number of students who will face de-registration in 2016, the SRC textbook bursary, and food bursaries. “This campaign stands on three pillars, namely: no to de-registration, no to student food insecurity, and yes to textbooks,” explained Leqoalane.

A call for support

According to SRC President, Lindokuhle Ntuli, “SRC members have made pledges of no less than R500 each from their own pockets.” The SRC is appealing to the UFS community to make donations into the campaign bank account, and thereafter to email the proof of payment to Ntuli at NtuliL@ufs.ac.za. The account details are:

Account number: 15-7085-0721 ABSA Bank Branch
Reference: SRC FUND
Branch Code: 632005 Cheque Account
Swift code: ABSAZAJJ

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