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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Dr Dirk Strydom named 2015 Free State Agriculturist of the Year
2015-11-30

Dr Dirk Strydom, head of the Department of Agricultural Economics at the University of the Free State, was chosen as the 2015 Free State Agriculturist of the Year by the Agricultural Writers Central Region.
Photo: Sonia Small

Dr Dirk Strydom, a member of the Vice-Chancellor’s Prestige Scholars Programme (PSP) at the University of the Free State (UFS), was presented with the title of 2015 Free State Agriculturist of the Year.

Dr Strydom, head of the Department of Agricultural Economics, received the award on 23 October 2015 from the Agricultural Writers Central Region, the professional association promoting the image and standards of agricultural journalism in South Africa.

“A driven and ambitious young academic,” is how Dr Strydom is described.

According to the Agricultural Writers, Dr Strydom is blessed with the rare skill of bringing to his engagement with the agricultural community at large the same excitement and focus with which he approaches his students and his research.

“Strydom has perfected the art of disseminating complicated theory, and the intricacies of the South African Futures Exchange to the agricultural community.”

Dr Strydom epitomises the new generation of young scholars emerging from the PSP. This new breed of academic is very aware of the need to translate published scholarly discourse into practical usefulness for the broader public.

Hence Dr Strydom’s emphasis on the duty of the scholar to share vital innovation, intricate research, and its applications, not only with students but with the community at large.

The award is recognition for Dr Strydom’s work by the agricultural community.

He was also the recent recipient of an award from the Brahman breeders for his “outstanding scientific contribution” to their industry.

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