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15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin
IAC members
The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace. 

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Elbie Lombard, lecturer in the Department and Lihlumelo Toyana
Nick Efstathiou listening to Dr Ivor Zwane (right)
Nick Efstathiou listening to Dr Ivor Zwane (right)
Students listening to the panel talk about trends in Communication Industry
Students listening to the panel talk about trends in Communication Industry
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber
The IAC members during Q&A session with students
The IAC members during Q&A session with students
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen
Students from the Department Communication Science
Students from the Department Communication Science
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa
Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

First woman appointed to represent the religious community on UFS Council
2015-12-08

Dr Nthabeleng Rammile

The Council of the University of the Free State (UFS) approved the appointment of Dr Nthabeleng Rammile as representative of the religious community during its meeting on Friday 4 December 2015. She is the first woman to be appointed in this portfolio on Council.
 
“We are really privileged to have on Council a person of high integrity who not only has a sound knowledge of the academic world, but also brings real skills in marketing and brand management to university governance. In addition, Dr Rammile has a heart for students, including both their academic and spiritual needs,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.
 
Dr Rammile, an alumnus of the UFS, was a lecturer in the university’s Department of Business Management from 2003. She ended her lecturing tenure when she decided to join the ministry full-time in December 2014. She was ordained in 2003 as a Pastor of the Global Reconciliation Church. While at the UFS, she completed her Master's in Services Marketing and a PhD in Brand Management.
 
She played a pivotal mentoring role and gave her students first-hand work experience by working closely with the private sector, as she wanted to ensure that her students leave the UFS with a real understanding of the working world.
 
At the Global Reconciliation Church, she is responsible for women’s ministry, community outreach projects, as well as multimedia services. She is passionate about inspiring and empowering women to become successful in all spheres of their lives, namely career, business, motherhood, academia and socially. Dr Rammile is an advocate for a healthy lifestyle, and she also conducts workshops that teach women in her ministry how to live healthy and well-balanced lifestyles.

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