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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Wag-’n-Bietjie, Vishuis and Sonnedou the winners at athletics

2016-01-22

The First-year Athletics event was a celebration of colour and fun. Besides the athletics on and around the track at Pellies Park on the Bloemfontein Campus, the first-years encouraged their different residences with great enthusiasm.
Photo: Johan Roux

Six out of six.

This is the proud record Wag-’n-Bietjie can boast of after the residence walked away with the women's athletics trophy for the sixth year in a row during the University of the Free State's first-year athletics meeting.

This year's men's winner, Vishuis, attained a hat trick on 20 January 2016 at Pellies Park on the Bloemfontein Campus when the residence was once again named as the athletics champion. Vishuis also won in 2014 and 2015.

What makes Wag-’n-Bietjie's triumph even more remarkable is the fact that the residence ran the fastest, jumped and threw the farthest in eight out of the past nine years. Marjolein won in 2010.

Sonnedou was second, with Roosmaryn and Soetdoring collectively the third women's residences. In the men's division, Legatum and Armentum were second and third respectively.

Sonnedou has the best spirit

The event, a celebration of colour and fun, was characterised by groups of singing first-years yelling their lungs out. The UFS Student Representative Council judges the winners of the different Spirit trophies.

Sonnedou was the overall winner of the Spirit trophy – something even more important than the action on and around the track for some residences.

Sonnedou was named the winner in the division for women's residences, after which the residence was also crowned as overall winner. Welwitschia and Vergeet-My-Nie were second and third respectively in the women's division.

In the men's division, Armentum, who continued singing even when it was raining later in the evening, was the well-deserved winner of the Spirit trophy. Villa Bravado was second with Tswelopele third.

Conlaurês won the Spirit trophy for Co-ed residences, with Imperium and Kagiso second and third respectively.

Wayde a special guest

The Kovsie athlete, Wayde van Niekerk, who also participated in the first-year athletics meeting in his day, was a special guest.

The 400 m athlete, who will represent South Africa at the 2016 Olympics in Rio de Janeiro, was presented to the first-years during the official welcoming ceremony.

Van Niekerk is still the Kovsie record holder in some events, including the 200 m and the 400 m, as well as the 4 x 100 m team relay event.

Team and individual results for the event.

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