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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Fundraising while having fun

2016-01-25

With the Receive And Give (RAG) Community Service processions and festival around the corner, the public can expect loads of festive fun for the whole family.

Over the years, RAG has grown in popularity among the Bloemfontein community as the official launch of the social calendar. At the beginning of each year, the streets come alive with thousands of students from the University of the Free State and their colourful floats. They are joined by spectators from all over the city.

Float building

The ‘Cartoons, Animation and children snacks’ theme for 2016, has kept first-year students and RAG representatives working tirelessly since 18 January 2016, building majestic floats that are sure to entice on-lookers.

Ritsim Magazine sales

The annual RAG publication, Ritsim, is now available for only R25 a copy. All proceeds are channelled into different charities across the country.

This year, in a joint venture between Kovsie RAG and Volksblad, approximately 8000 Ritsims will be sold as a package deal with all the newspapers in the Northern Cape and Free State.

The processions

About 10 000 meals will be distributed to needy residents of the Heidedal and Mangaung communities at the Twin City mall after the morning procession.

Floats will be judged prior to the morning procession. The float winners will be announced at 17:00 at the RAG Farm, and the winners will lead the afternoon procession.

Date: 30 January 2016
Times: 10:00 (morning procession) and 18:00 (afternoon procession)
Route for morning procession: Pelonomi Hospital to Twin City mall
Route for evening procession: Tempe traffic light at Nelson Mandela Drive to Old Grey Sports Grounds

The festival

After a day of chanting, collecting donations, and feeding the community, the RAG festival will round out the day with good music. Both young and old will be entertained by well-known and vibrant artists such as Vusi Mahlasela, Karen Zoid, and Francois van Coke.

Date: 30 January 2016
Time: Gates open at 16:00
Place: Old Grey Sports Grounds

Tickets are available from Computicket and at the gate for R100 per person and R50 per student or children under 12 years of age.

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