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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

Many changes for Shimlas, says new captain

2016-01-25

Description: 2016 Shimla Neil Claassen Tags: 2016 Shimla Neil Claassen
The versatile forward, Neil Claassen, will lead the Shimlas onto the field in the 2016 Varsity Cup. Photo: Johan Roux.

The University of the Free State (UFS) has a new group of rugby players, a new head coach, and a new captain.

This is how the Shimla skipper, Neil Claassen, summed up his team's approach to the 2016 Varsity Cup.

Although the UFS will start the tournament as defending champions, the 23-year-old Claassen believes that much has changed since 2015.

One of which is his appointment. The flanker, who can play lock as well, was recently appointed as Varsity Cup captain in his third series.

The former Springbok flanker, Hendro Scholtz, took over as head coach from Franco Smith, who is now the Cheetahs trainer. Mac Masina, former centre for the Lions, is a new assistant coach.

New year with more pressure

Because of all the changes, Claassen feels that the Shimlas will need a different approach to the 2016 tournament.

“There will definitely be more attention on us (as champions). However, the guys in the camp see it as a new year,” he said.

“There is pressure, but we don't focus on that too much.”

Previous leaders set example

According to Claassen, he has never before led a team for which he played.

“I didn't expect to be captain,” the former pupil of Paarl Gymnasium said.

“This is something new. I have played with good leaders like AJ (Coertzen) and Oupa (Mohoje) before, and will take forward what I have learned from them.”

He also believes that there are several senior players, such as the vice-captain, Pieter-Steyn de Wet, who will assist him in his leadership role.

Back from injury

Claassen has played Currie Cup, Vodacom Cup, U21 and U19 rugby for the Free State.

However, a knee injury kept him out of action for nine months and he missed the last three Varsity Cup matches of 2015.

He returned for a training match against the University of Johannesburg in Kroonstad on 23 January 2016. The Shimlas also played a warm-up match against the University of KwaZulu-Natal in Bethlehem on 16 January 2016.

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