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Building closer ties with industry to achieve student success

15 March 2019 | Story Rulanzen Martin | Photo Rulanzen Martin

IAC members — The IAC from left; Dr Ivor Zwane, Reneë Beck, Gus Silber, Luhlumelo Toyana, Dr Adri van der Merwe, Nick Efstathiou, Avela Ntsongelwa, Prof Colin Chasi, HOD Communication Department, Alzane Narrain, Nomvo Bam and Dr Gustav Puth.

Building ties with industry experts provides greater prospects for bursaries, prizes for top students, as well as informal internships. This is why the Department of Communication Science at the University of the Free State (UFS) took the bold and commendable step of soliciting the expertise of an Industry Advisory Council (IAC).

“As a department we believe it is important to stay in touch with the industry to ensure that we, and the work we do, stays relevant in order to increase the chances of making our students preferred candidates in the workplace,” said Dr Adri van der Merwe, lecturer at the department.

The advisory panel consisted of Reneë Beck, founder and CEO of Pink Lemon; Nick Efstathiou, newly appointed CEO of Central Media Group; DDr Ivor Zwane, chairman of the board for Small to Medium Enterprise Development; education journalist Gus Silber; journalist Alzane Narrain; Dr Gustav Puth, Academic Director of Post-Graduate Executive Education at Monash South Africa; photographer Luhlumelo Toyana; Avela Ntsongelwa,master's student and Nomvo Bam.

The initiative also created a platform for the students to engage with IAC members. The Department hosted the IAC on 6 March 2019 on the UFS Bloemfontein Campus.

Advice to assist in improving curriculum

“The IAC members’ feedback will influence our curriculum, both in the short term when we begin to shift emphasis on certain matters, as well as in the longer term when we replace or expand on specific modules,” Van der Merwe said.

The advice given by IAC members will be taken very seriously. “We have captured all their input on video, and will now, in preparation for our strategic planning session later this year, analyse and prioritise the actions we need to implement their proposals.” she said. The students are also represented on the IAC in order to hear and take into consideration what the students have to say about how the curriculum can be improved to prepare them more effectively for the workplace.

The department plan on hosting the IAC yearly.

Elbie Lombard, lecturer in the Department and Lihlumelo Toyana

Nick Efstathiou listening to Dr Ivor Zwane (right)

Students listening to the panel talk about trends in Communication Industry

Prof Colin Chasi, HOD of the Department Communication Science with Gus Silber

The IAC members during Q&A session with students

Alzane Narrain with Dr Adri van Der Merwe and Prof Francis Petersen

Students from the Department Communication Science

Prof Francis Petersen, Rector and Vice-Chancellor with Dr Adri Van Der Merwe and Avela Ntsongelwa

News Archive

A degree means nothing if you are not a decent human being, Vice-Chancellor tells first-years

2016-02-01

Description: Qwaqwa first-year welcoming 2016 Tags: Qwaqwa Campus

The 2016 Qwaqwa Campus first-year students received one of the warmest welcomes when the entire Rectorate and other senior UFS officials arrived to welcome them.

Leading the delegation was the Vice-Chancellor and Rector, Prof Jonathan Jansen, whose captivating message was well received by students and those parents who were in attendance.

“What keeps me going is your determination to come to the University of the Free State to start your life. You have done the right thing; do not forget that you are smarter than you think,” said Prof Jansen.

“Each one of you has a story to tell. You had to overcome poverty, disadvantage and abuse,” he said.

Prof Jansen encouraged first-year students to do more than just obtain a degree whilst at the university.

“This university is good not only in ensuring you get the best qualifications. Graduating and continuing to disrespect women is not good enough. Graduating and still continuing to be biased against gay people is not good enough. Getting a degree and still thinking you are better than others just because you have money is not good enough. A degree means nothing if you are not a decent human being,” he added.

In his welcoming message, the SRC President, Paseka Sikhosana, highlighted the importance of academic excellence that is backed by human embrace.

“Human embrace and academic excellence are two very important aspects that we strive for. Five of our members will be graduating this year whilst six are Golden Key members. And we have a very huge task of bringing our campus closer to the community and the community closer to our campus in an attempt to make a difference in those communities,” he said.

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